Struggling to integrate AI without compromising patient privacy? Discover how Protecto SecRAG empowers secure innovation in healthcare insurance
US-based healthcare insurance company
Healthcare insurance companies are constantly seeking ways to improve customer experience and operational efficiency through AI-powered solutions, like chatbots answering policy questions.
However, these advancements raise critical concerns about complying with HIPAA regulations and safeguarding patient privacy. The customer’s data team used generic data masking tool to mask data and address HIPAA compliance concerns. The generic data masking tool removed the PII context and impacted LLM’s understanding, which led to highly inaccurate results that stalled the project
Protecto’s SecRAG masks sensitive patient data while preserving its usability for the AI system. This ensures HIPAA compliance while still enabling AI to deliver personalized and efficient customer service.