The process of obtaining and responding to customer requests on the use of their personal and sensitive data is consent management. Most privacy regulations provide rights for consumers and customers to control the use of their data via the consent the customer grants a company or organization. Companies must gain consent from customers (either explicit or implicit) and respond to customer requests to remove or change their consents.
Organizations should provide clear and obvious tools or methods for customers to change consent. This could be a privacy or consent button on forms, settings in applications, or consent control options in customer communications and offers.