Spam refers to the bulk sending of unwanted, unsolicited emails, texts or other electronic communication. Typically the user or consumer has not provided consent to the company or has no previous service or purchase relationship. Marketers utilize Spam as a low-cost communications vehicle to user or consumer lists with offers for products, services, and/or trials.
Privacy laws have numerous provisions to battle unwanted and unsolicited communications. The CAN-SPAM Act, the GDPR and the upcoming CCPA specify how companies should ensure the appropriate use of electronic communications with customers and prospects. In general, customers should provide consent for communications, have clear and obvious ways to opt-out of mailing lists, control whether their information is shared with partners and use clear, non-deceptive messages about the purpose of their message.