Data privacy provides individuals the control of the collection and use of their personal data. It requires companies to provide effective data protection, clearly disclose how personal data is collected and used and provide privacy rights to individuals. Data privacy rights include the right to be forgotten, the right to portability and the right to access (what data does the company have and how is it used).
Data privacy is distinct from data protection, which involves securing data against unauthorized usage or access.
“Data privacy is focused on the use and governance of personal data—things like putting policies in place to ensure that consumers’ personal information is being collected, shared and used in appropriate ways. Security focuses more on protecting data from malicious attacks and the exploitation of stolen data for profit. While security is necessary for protecting data, it’s not sufficient for addressing privacy.”
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