Data retention is the continuous storage of a company’s data and/or documents for compliance or business reasons. Data is retained for a number of reasons. To properly service and retain customers organizations need to maintain records on customer purchases, contact details, and preferences. Additionally, organizations may need to retain customer records for regulatory audits and legal purposes. From a privacy perspective, customer/personal information should only be retained when there is a business, legal, or regulatory need. This concept is known as ‘data minimization’.