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Modern enterprises collect a huge volume of data from a variety of sources and use the data through complex interactions across the organization. The organization can’t analyze, transform, share, and derive valuable insights unless they have a common understanding of the data. Data Mapping is the process of establishing relationships between separate data models to bring a common understanding.

Privacy principles and privacy laws prescribe companies to collect, process, and store the data that is essential for the purposes for which an organization needs the data. For instance, GDPR requires data collection must be limited to what is adequate, relevant and limited to what is necessary for relation to the purposes for which they are processed (data minimization).