Protect Sensitive Data in Snowflake with AI-Powered Masking

Effortlessly secure your structured and unstructured data. Make your Snowflake data compliant, scalable., and AI-ready.

Protecto Vault Snowflake

Unstructured Data Poses Risks in Snowflake

While Snowflake excels with structured data, its Data Classification and Dynamic Data Masking (DDM) features struggle to protect sensitive information in unstructured data like comments or descriptions, creating significant risks for businesses. Here’s why,

  • Masks the entire columns, making the data unusable for analysis or AI
  • Data Identification based on regex misses sensitive data hidden in text
  • Breaks data integrity by giving inconsistent masked value


Without proper protection for unstructured data, Snowflake exposes businesses to compliance and privacy risks.

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The Complete Playbook for Securing RAG on Snowflake Cortex AI

A Step-by-Step Guide to Mastering Enterprise-Grade RAG Security on Snowflake.

AI-Powered Data Masking for Snowflake

Scan Structured and Unstructured Data

Scan and mask sensitive data (PII/PHI) across structured or unstructured text. Leverage the masked data for analysis, sharing, and RAG while keeping sensitive data locked.

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Maintain Data Utility

Unlike other masking tools that distort data, Protecto’s intelligent tokenization preserves data context and integrity. Enjoy accurate analysis and AI responses with consistent, format-preserving masking

Controlled Access to PII/PHI

Unmask the data when needed. Grant authorized users access to original data when needed, maintaining control and security.

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Effortless API Integration with UDF

Integrating Protecto’s data masking solution into your Snowflake workflow is as simple as adding one line of code. With our User Defined Function (UDF), you can call Protecto’s API seamlessly within your Snowflake environment.

Features That Keep Your Data Secure

Protecto offers powerful features to safeguard sensitive data in Snowflake, ensuring compliance and usability without compromising security.

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AI-Powered Scanning for Unstructured Data

Automatically detects and masks sensitive information, even within unstructured data fields like comments or descriptions.

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Precision Data Masking

Masks only the sensitive parts of your data, leaving the rest intact for analysis and AI, unlike traditional masking solutions that block entire columns.

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Role-Based Access Control

Ensure only authorized users can unmask sensitive data, adding an extra layer of security to your datasets.

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Consistency Across Datasets

Sensitive information is consistently masked across different datasets, preserving data integrity and ensuring reliable AI and analytics.

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Compliance with Global Regulations

Stay fully compliant with privacy laws like GDPR, HIPAA, and CCPA, keeping your business protected from legal risks.

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Scalable API for Large Datasets

Whether your data is small or massive, Protecto’s API scales effortlessly, making it ideal for businesses of any size.

Why Protecto?

Protecto is the only data masking tool that identifies and masks sensitive data while preserving its consistency, format, and type. Our easy-to-integrate APIs ensure safe analytics, statistical analysis, and RAG without exposing PII/PHI

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Easy to Integrate APIs

Our turnkey APIs are designed for seamless integration with your existing systems and infrastructure, enabling you to go live in minutes.

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Data Protection at Scale

Deliver data tokenization in real-time APIs and asynchronous APIs to accommodate high data volumes without compromising on performance

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Pay as You Go

Scale effortlessly and protect more data sources with our flexible, simplified pricing model

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On-Premises or SaaS

Deploy Protecto on your servers or consume it as SaaS. Either way, get the full benefits including multitenancy

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Secure Privacy Vault

Lock your sensitive PII in a zero-trust secure data privacy vault, that provides a robust solution to store and manage sensitive PII securely

Comply with Confidence

Protecto’s AI-powered technology meets stringent data privacy regulations, ensuring your data stays safe and compliant—whether it’s structured or unstructured.

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Frequently Asked Questions (FAQ)

How does Protecto handle unstructured data differently from Snowflake's built-in tools?

Protecto excels in handling unstructured data, unlike Snowflake’s built-in tools which primarily focus on structured data. Snowflake’s Dynamic Data Masking (DDM) often masks entire columns, making the data less useful. Protecto uses AI-powered scanning to identify and mask only the sensitive parts within unstructured data, like names or credit card details in free-form text, while keeping the rest of the data intact for analysis.

Yes, you can easily integrate Protecto with your existing Snowflake setup. Protecto provides a straightforward API and a User Defined Function (UDF) that allows you to incorporate its data masking capabilities seamlessly. With just a few lines of code, you can protect both structured and unstructured data within your Snowflake environment without requiring major changes to your existing infrastructure.

This makes it simple to secure sensitive data while continuing to leverage Snowflake’s powerful analytics and AI tools, ensuring that your data remains both secure and usable.

Yes, Protecto is designed to help you stay compliant with major data privacy regulations like GDPR, HIPAA, CCPA and more. Our selective masking and role-based access control ensure that only authorized users can access sensitive information, helping you maintain strict privacy and security standards.

Protecto can detect and mask a wide range of sensitive data, including but not limited to: names, phone numbers, email addresses, credit card numbers, Social Security Numbers (SSNs), and health-related data (PHI). Protecto can also scan and protect any patterns or IP data within an organization too. Our AI-powered scanning identifies sensitive data across structured and unstructured formats. 

Protecto’s role-based access control allows you to assign different permission levels to users. Only users with the appropriate authorization can unmask sensitive data, while others will see masked data. This ensures that sensitive PII (Personally Identifiable Information) and PHI (Protected Health Information) are accessible only to those who need it, helping you enforce data privacy policies.

Ready to secure your sensitive data in Snowflake?

Secure your Snowflake data and ensure compliance with our scalable, AI-powered solution. Protecto is the future of data protection in Snowflake.

Download Playbook for Securing RAG on Snowflake Cortex AI

A Step-by-Step Guide to Mastering Enterprise-Grade RAG Security on Snowflake.