Transparency is the clear, unambiguous guidance provided to customers and users on how their personal data is used and processed by a company. With transparency, users understand why and how their personal data is collected and processed. And users have clear and simple notice on opting out of data collection, sharing, and guidance on how to request data deletion. Article 12 of the GDPR details the requirements for transparency. It emphasizes that communications and notices should be “…concise, transparent, intelligible and easily accessible form, using clear and plain language…”. The individual/data subject readily understand communications for them to be ‘transparent’.
Public awareness has grown significantly regarding transparency as privacy incidents where personal data has been used without permission have come to light
(Cambridge Analytica). And now with GDPR, CCPA, Singapore PDPA, Brazilian LGPD, and other privacy regulations, transparency is required for regulatory compliance.
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