Data masking changes personal or sensitive data into random values to anonymize, de-identify, and or desensitize data. This protects personal, health, or financial data from unauthorized viewing and access. Masking supports privacy and security policies, and limits access and viewing of private data to authorized users with a valid business purpose. Masking data provides enough original data as needed by the user to accomplish their business needs. For example, a customer service representative doesn’t need to see the credit profile of a customer, but an accounts payable representative does need to see credit data to do their job.
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