Data Privacy

Data Privacy Provides Control and Protection of Privacy Data

Data privacy provides individuals the control of the collection and use of their personal data.  It requires companies to provide effective data protection, clearly disclose how personal data is collected and used and provide privacy rights to individuals. Data privacy rights include the right to be forgotten, the right to portability and the right to access (what data does the company have and how is it used).

Data privacy is distinct from data protection, which involves securing data against unauthorized usage or access.

IAPP provides this definition of data privacy, contrasting data privacy and data security:

“Data privacy is focused on the use and governance of personal data—things like putting policies in place to ensure that consumers’ personal information is being collected, shared and used in appropriate ways. Security focuses more on protecting data from malicious attacks and the exploitation of stolen data for profit. While security is necessary for protecting data, it’s not sufficient for addressing privacy.”

What are the key data privacy laws?

  • EU General Data Protection Regulation (GDPR): GDPR provides privacy rights for EU citizens so that they can control the use of their personal information by businesses, organizations, and governments
  • California Consumer Privacy Act (CCPA): The CCPA provides California residents with ownership and control of their personal data and requires companies to gain consent for the use of personal data and ensure adequate data protection.
  • Singapore Personal Data Protection Act (PDPA): The PDPA provides stringent obligations for companies collecting, processing or disclosing personal data.  The PDPA provides data rights and requires companies to obtain consent and implement adequate data protection.
  • Brasil’s Lei Geral de Proteção de Dados Pessoais  (LBPD): The LGPD provides numerous rights to Brasilian citizens, including consent, data access and the expectation of adequate protection of personal information.

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We take privacy seriously.  While we promise not to sell your personal data, we may send product and company updates periodically. You can opt-out or make changes to our communication updates at any time.