Protecto Unveils Enhanced Capabilities to Enable HIPAA-Compliant Data for Generative AI Applications in Snowflake

Protecto Unveils Enhanced Capabilities to Enable HIPAA-Compliant Data for Generative AI Applications in Snowflake

San Francisco, CA - Protecto, a leading innovator in data privacy and security solutions, is proud to announce the release of new capabilities designed to identify and cleanse Protected Health Information (PHI) data from structured and unstructured datasets, facilitating the creation of safe and compliant data for Generative AI (GenAI) applications. This advancement underscores Protecto's commitment to data security and compliance while empowering organizations to harness the full potential of GenAI.

Protecto's new capabilities include specialized packages optimized for Snowflake, ensuring seamless integration and enhanced performance. The solution features APIs capable of handling structured and unstructured data, providing comprehensive coverage and flexibility for diverse data environments.

At the heart of Protecto Vault's value proposition is its unique technology. It can identify and mask sensitive data while ensuring that it remains entirely understandable by LLMs even after masking the sensitive PHI data. This innovative approach guarantees that data stays safe and compliant when building Gen-AI applications. Leveraging its proprietary AI model, Protecto has expanded the range of PHI elements to over 100, protecting sensitive information and meeting HIPAA safe harbor requirements. In an industry where accuracy is paramount, Protecto's differentiation ensures compliance while preserving the accuracy of Gen-AI apps, setting it apart from competitors.

"Protecto's mission is enabling customers to innovate confidently with Generative AI while meeting privacy and compliance requirements such as HIPAA," said Amar Kanagaraj, CEO of "With our enhanced capabilities, we are taking a significant step forward in safeguarding sensitive data while optimizing performance for our customers, particularly those using Snowflake."

Protecto Vault's advanced AI model sets a new standard in data security, identifying sensitive information with unparalleled accuracy. By expanding its model to include various PHI elements, ensures that all sensitive information is adequately identified and protected, allowing organizations to focus on innovation without compromising compliance.

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Amar Kanagaraj

Founder and CEO of Protecto

Amar Kanagaraj, Founder and CEO of Protecto, is a visionary leader in privacy, data security, and trust in the emerging AI-centric world, with over 20 years of experience in technology and business leadership.Prior to Protecto, Amar co-founded Filecloud, an enterprise B2B software startup, where he put it on a trajectory to hit $10M in revenue as CMO.

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