Secure Unstructured Data on Snowflake With Protecto UDF

Protecto​ vs AWS​ Comprehend

PII Identification and Masking for Gen AI

Discover how Protecto excels AWS Comprehend in identifying PII while maintaining AI accuracy and supporting enterprise needs.

Protecto Vs AWS Comprehend

Trusted by leading organizations​

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Feature-by-Feature Comparison​

Compare Protecto and AWS Comprehend for PII identification, accuracy, and enterprise-readiness to determine the best data masking solution for your organization needs.

Features
Protecto
AWS Comprehend
PII/PHI Identification
Recall and Precision
High
Medium
PII identification methods
Customized AI/ML Models, Algo, Regex, and Heuristic Models
Limited Models
Custom identification
Yes
Needs extra coding
Custom Denied List
Yes
No
Toxic Context (Safety) Filters
Yes
No
Masking (Accuracy Preserving Masking)
Type, Length Preserving masking
Yes
No
Consistent Tokens
Yes
No
Anonymization
Yes
Yes
Consistent Pseudonymization
Yes
Needs extra coding
Vault to store PII/PHI
Yes
No
Optional Fine-tuning for LLM’s understandability
Yes
No
Enterprise Features
Policy Based Masking
Yes
No
Multi-tenancy
Yes
No
Asynchronous APIs
Yes
No
Bulk Data Processing
Yes
No
Security, Tokenization
Random number-based tokens, BYOK
Encryption-key based
Audit/Reporting
Yes
No
Data Retention for Compliance
Yes
No
Redundancy, Disaster Recovery, High Availability
Yes
Yes
Autoscaling
Yes
Yes

Preserve AI Precision With Effective Data Masking

Protecting your data shouldn’t reduce AI accuracy. Data masking tools like AWS Comprehend might impact AI performance due to limited PII identification.  In contrast, Protecto maintains high precision and contextual accuracy, ensuring your AI outputs remain reliable while keeping your data secure.

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Meet Protecto – The Future of Data Privacy and Security​

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Data Masking for Gen AI

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On-prem & Cloud deployment​

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High scalable, Flexible Pricing

Trusted by Industry Leaders​

See why businesses around the world choose Protecto for their data privacy and security needs.

"Protecto empowers us to protect data, bolster customer confidence, and make significant strides towards achieving full compliance across AI and non-AI applications"
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Jagannath Gorti
Nokia's Head of IT Commercial Engineering

Independent Study Confirms Protecto's Superior PII Identification and Accuracy​

An independent third-party study conducted by DataXpert in collaboration with UT Dallas confirms that Protecto consistently delivers higher precision and recall rates compared to AWS Comprehend. Protecto’s lower false positive rates and superior handling of sensitive data like credit card numbers and SSNs make it a reliable choice for enterprises.

Protecto Vs AWS Comprehend

Ready to Elevate Your Data Privacy?

Explore how Protecto can safeguard your sensitive data without sacrificing AI accuracy.

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Benchmark study by UT Dallas & Dataxpert​

Learn why Protecto is better at identifying PII, with higher recall and greater accuracy.