Data Mapping Best Practices

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Google Fonts

Google Fonts is a font embedding service library. Google Fonts are stored on Google's CDN. The Google Fonts API is designed to limit the collection, storage, and use of end-user data to only what is needed to serve fonts efficiently. Use of Google Fonts API is unauthenticated. No cookies are sent by website visitors to the Google Fonts API. Requests to the Google Fonts API are made to resource-specific domains, such as fonts.googleapis.com or fonts.gstatic.com. This means your font requests are separate from and don't contain any credentials you send to google.com while using other Google services that are authenticated, such as Gmail.

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Facebook Advanced Matching

Facebook Advanced Matching can improve ads attribution and conversion tracking. It can help us reach better-targeted custom audiences through our ads. When possible, we will share with Facebook hashed information like your name, phone, email, or address.

Facebook CAPI

Facebook Conversion API Events (CAPI) help us better understand how you interact with our websites. They allow us to measure the impact of our ads on the website's conversions and they improve ads targeting through custom audiences. When possible, we might share with Facebook information like name, email, phone, address.

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Data Mapping: 8 Best Practices for Privacy Compliance

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