Big Data’s Purpose & How It Impacts Privacy Management

Understand how Big Data impacts privacy management.

Big data is a term used to describe large amounts of data- organized, semi-organized, or unstructured- that can be mined for data and used in machine learning.

Big data is frequently portrayed by the 3Vs: the extraordinary volume of data, the wide variety of data types and the velocity at which the data must be handled. Those attributes were first distinguished by Gartner analyst Doug Laney in a report distributed in 2001.

More recently, a few different Vs have been added to portrayals of big data, including veracity, value, and variability. While big data doesn’t compare to a particular volume of data, the term is regularly used to depict terabytes, petabytes and even exabytes of data caught after some time.

Organizations utilize the big data collected in their frameworks to improve operations, provide better customer service, personalize advertising based on explicit customer preferences, and further profitability.

Big Data is also used by medical researchers to distinguish disease chance elements. Data coming from electronic health records, social networking, and other data sources can help identify infectious disease threats or outbreaks.

Why is BigData important to privacy?

  • Many organizations have Big Data repositories that include personal data; these are subject to privacy regulations.
  • Organizations may have many users across many geographies accessing Big Data repositories.  Privacy practices, policies, and controls must account for this situation.
  • To fulfill data subject rights, such as data access and the right to be forgotten, Big Data repositories must be included in the rights processing.

Get more insights into data tokenization with The Ultimate Guide

‍

Protect Sensitive Data Without Breaking AI Workflows
Free guide
Protect Sensitive Data Without Breaking AI Workflows

Give each step of an AI workflow the data it needs, with questions to ask before production.

About the author

Protecto

Leading Data Privacy Platform for AI Agent Builders

Protecto is an AI Data Security & Privacy platform trusted by enterprises across healthcare and BFSI sectors. We help organizations detect, classify, and protect sensitive data in real-time AI workflows while maintaining regulatory compliance with DPDP, GDPR, HIPAA, and other frameworks. Founded in 2021, Protecto is headquartered in the US with operations across the US and India.

Share article

Table of Contents

Protect Sensitive Data Without Breaking AI Workflows
Free guide
Protect Sensitive Data Without Breaking AI Workflows

Turn these challenges into your next AI advantage.

Talk to a solutions engineer about securing your data privacy, governance, and compliance.

New: run any AI model without exposing real values.
See how it works